You want a sustainable fanbase—the 1,000 true fans you keep hearing about. To get it, you need to get attention, convince readers your work is worth their time and money, and move them enough that they’re dying for the next book.
That’s marketing. No matter what you’re selling, you need to get attention, develop an affinity with the customers, and convert the attention into action. If you do it well, and consistently deliver on your promises, you’ll develop a base of loyal customers.
In your case, readers.
You deliver on your promises by making your readers laugh, cry, and cheer.
You get attention in a zillion different, constantly-changing ways.
I can’t help you with those, but I can help you convert attention into action—two actions in particular.
I can write a book description that will help sell your book. It won’t make up for a bad cover, but if your cover is getting people onto your sales page, it will convince more of them to read than if you do it yourself.
I can write a landing page that will help convince people to sign up for your mailing list. Everyone says a list is important for a reason. It’s not just how you tell people that a new book is out, it’s how you develop an affinity with them. It’s how they become one of those 1,000 true fans.
Conversion is as much science as it is art—maybe more—and I can help. I’m a Copyblogger Certified Content Marketer. That means that I’ve studied the art and science of conversion with some of the best educators on the internet.
If you’d like to apply a bit of marketing savvy to your career, drop your best e-mail address in the form below so we can get to work.