Sometimes when you’re looking at things from the 10,000 foot view, you need simple words to describe complex processes The Know-Like-Trust paradigm provides them, but when we’re down in the nitty gritty of developing marketing strategies, we need to remember that Know-Like-Trust is just a simplified version of the Buyer’s Journey.
Headline Hacks If you spend any time at all in Content Marketing circles, you’re going to hear about Jon Morrow. He’s brilliant, and he has put together a free e-book on headlines that he calls Headline Hacks. It breaks Headlines down into some of the most effective forms available, and when I’m writing headlines, I’ll […]
CoSchedule Headline Analyzer Headlines are the first point of failure in your Content Marketing strategy. If your headlines don’t work, nobody is going to read or watch your content. They’re going to ignore your ads. None of what you do will make a damn bit of difference. That’s why CoSchedule made a Headline Analyzer to […]