Sometimes when you’re looking at things from the 10,000 foot view, you need simple words to describe complex processes The Know-Like-Trust paradigm provides them, but when we’re down in the nitty gritty of developing marketing strategies, we need to remember that Know-Like-Trust is just a simplified version of the Buyer’s Journey.
Buyer’s Journey Every time I talk about the Know-Like-Trust paradigm, I feel compelled to state that it’s a simplification of the Buyer’s Journey. That’s because the journey from random stranger to repeat customer is long and nuanced. Know, Like, and Trust aren’t simply switches you can flick. They all take time, and they all take […]