A potential customer can quit at any point, but they are more likely to quit at some points than others.
Buyer’s Journey Every time I talk about the Know-Like-Trust paradigm, I feel compelled to state that it’s a simplification of the Buyer’s Journey. That’s because the journey from random stranger to repeat customer is long and nuanced. Know, Like, and Trust aren’t simply switches you can flick. They all take time, and they all take […]