is it worth it?
Budgets are tight, especially with a side-hustle, or when you’re just starting out. $199.99 can feel like a huge expenditure. Heck, it can BE a huge expenditure.
But your landing page is how you make everything else pay off. All those hours you spent doing keyword research, writing blog posts, and coming up with stuff to put in a weekly e-mail newsletter, you did it so you’d get paid.
Improving your landing page is like giving yourself a raise. If you can do it by yourself, then by all means, do, but realize this. Landing pages are a very specific type of content with elements that aren’t involved in any other page on your site.
You can write a thousand great blog posts–or about pages, or home pages–and not have the skills to write a great landing page. It’s a separate skill based more in the psychology of selling than the art of copywriting.
If you’re not a professional copywriter, you probably don’t have those skills. I do. And remember, your income scales with your conversion rate. Go from 2% to 6% and you triple your income with no additional work.