Category Archives: Uncategorized

Most People Don’t Know WTF They’re Doing…

…and that’s good for business. There’s a whole list of things I wish I’d learned in high school. It’s an eclectic collection of things that includes “what ‘rugged individualism’ really means,” “how to set goals that don’t suck,” and “how to keep people you’d like to punch in the face from knowing that you really, […]

Do You Want to be Boring?

Your marketing content—your home page, about page, landing pages, and blog posts—is not a tire change. It might not be the Chevy rebuild, but it requires job-specific knowledge that most people who are “good with words” just don’t have.