Category Archives: Resources

Influence: The Psychology of Persuasion

At some point in your life, you’ve probably felt manipulated by a salesman and wondered how the hell that happened. Robert Cialdini’s Influence: The Power of Persuasion will tell you how that happened. It’s worth reading on that basis, alone, but if you’re running a business, you should read it because it lays out the […]

Know-Like-Trust

The Know-Like-Trust paradigm is a way of looking at business based on three fundamental realities. Nobody can buy from you if they don’t know who you are. They won’t buy from you if they don’t like who you are, and if they truly trust you, they won’t even think of buying from someone else. Since […]