Category Archives: Education

Headline Hacks

Headline Hacks If you spend any time at all in Content Marketing circles, you’re going to hear about Jon Morrow. He’s brilliant, and he has put together a free e-book on headlines that he calls Headline Hacks. It breaks Headlines down into some of the most effective forms available, and when I’m writing headlines, I’ll […]


ProBlogger If you’re engaging in Content Marketing, there’s a pretty good chance you’re running a blog, and if you’re running a blog, you should probably be paying attention to ProBlogger. ProBlogger comes at blogging from a slightly different perspective than I do. While I talk about using a blog to support your business, Darren Rowse […]

Influence: The Psychology of Persuasion

At some point in your life, you’ve probably felt manipulated by a salesman and wondered how the hell that happened. Robert Cialdini’s Influence: The Power of Persuasion will tell you how that happened. It’s worth reading on that basis, alone, but if you’re running a business, you should read it because it lays out the […]