Category Archives: Resources

Headline Hacks

Headline Hacks If you spend any time at all in Content Marketing circles, you’re going to hear about Jon Morrow. He’s brilliant, and he has put together a free e-book on headlines that he calls Headline Hacks. It breaks Headlines down into some of the most effective forms available, and when I’m writing headlines, I’ll […]


ProBlogger If you’re engaging in Content Marketing, there’s a pretty good chance you’re running a blog, and if you’re running a blog, you should probably be paying attention to ProBlogger. ProBlogger comes at blogging from a slightly different perspective than I do. While I talk about using a blog to support your business, Darren Rowse […]

And Co Freelance Billing Management System

And Co Freelance Billing Management System If your side-hustle involves providing services to contracts, you’ll likely find AndCo to be a remarkably useful tool. It’s a free web-based tool provided by the fine folks at Fiverr that’s designed to help you track clients, proposals, contracts, projects, invoices, income, and expenses. That’s a lot of incredibly […]

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer Headlines are the first point of failure in your Content Marketing strategy. If your headlines don’t work, nobody is going to read or watch your content. They’re going to ignore your ads. None of what you do will make a damn bit of difference. That’s why CoSchedule made a Headline Analyzer to […]

Product Funnel

Product Funnel A product funnel is a marketing strategy. It’s based on the notion that the best prospects for future sales are people who have bought something from you in the past. It’s not entirely restricted to sales, of course, and that’s why your e-mail list is your most important marketing tool. Every time we […]

Buyer’s Journey

Buyer’s Journey Every time I talk about the Know-Like-Trust paradigm, I feel compelled to state that it’s a simplification of the Buyer’s Journey. That’s because the journey from random stranger to repeat customer is long and nuanced. Know, Like, and Trust aren’t simply switches you can flick. They all take time, and they all take […]

Influence: The Psychology of Persuasion

At some point in your life, you’ve probably felt manipulated by a salesman and wondered how the hell that happened. Robert Cialdini’s Influence: The Power of Persuasion will tell you how that happened. It’s worth reading on that basis, alone, but if you’re running a business, you should read it because it lays out the […]


The Know-Like-Trust paradigm is a way of looking at business based on three fundamental realities. Nobody can buy from you if they don’t know who you are. They won’t buy from you if they don’t like who you are, and if they truly trust you, they won’t even think of buying from someone else. Since […]