Story is the Most Powerful Force in the Universe

I want you to think about the most important decision you ever made. Personal, professional, it doesn’t matter. Got it?

Now let me ask you this.

Did you make that decision because you analyzed all the facts and figures, balanced the probabilities, and decided to do what was optimal?

Or was the decision based on the kind of person you wanted to be and the kind of life you wanted to live in this world?

For most people, it’s the latter, and that’s the power of story.